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Coupons have been described as the best way to deliver a controlled short term price incentive directly to the consumer.

Coupon distribution has increased 53% over the past five years from 103 billion coupons to 202 billion coupons being distributed annually.

83% of all women use coupons - 31% of these women use at least 5 coupons per week.

57% of all men use coupons - 19% of these men use at least 5 coupons per week.

40% of all consumers receiving coupons share with or pass along unused coupons to relatives and friends.

Direct Mail claims the highest coupon redemption rates versus all other forms of media distribution.

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